Author: klloyd2015
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Chapter 11: Orkut
Orkut: Brazil’s First SOcial Networking experience When we think of social networking, the most popular social networking platforms that come to mind are Facebook, X, Instagram, TikTok, and YouTube. Not Orkut. Personally, I have never heard of Orkut. Have you? What Was ORkut? Orkut was a social network site named after Orkut Büyükkökte, a previous…
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Chapter 5: Weixin
What is Weixin (WeChat)? Weixin pronounced “Way-Shin” is a Chinese social media networking app similar to an app called WhatsApp in the United States. On January 21, 2011 Weixin was launched in China. In 2012, Weixin launched WeChat for international users. “Two years later, in 2014, Weixin has already had more than 300 million active…
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Chapter 4: Breast Cancer Meme
What is a Breast cancer meme? A breast cancer meme is an image or video that spreads awareness online, related to the topic of breast cancer. Typically, breast cancer memes flood social media in the month of October. Why? October is breast cancer awareness month. Here is an example of a breast cancer awareness meme:…
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Chapter 1: Warby Parker
Successful Use of Social Media a Catalyst for Warby Parker In 2010, Warby Parker, was launched by four students attending the Wharton School of the University of Pennsylvania. Neil Blumenthal, Andrew Hunt, David Gilboa, and Jeffery Raider centered their business idea primarily on online distribution. A key element of a Direct-to-Consumer business model. Direct-to-Consumer Warby…
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